A game that might have once gone unnoticed is now a case study because it capitalized on two of the most important advertising territories—sports entertainment and cultural events.
Beyoncé's Bowl* — the halftime show during the Texans vs. Ravens game on Christmas Day that streamed on Netflix — gave marketers a priceless gift.
The 12-minute set, also now available on the streaming platform and YouTube, is a masterclass in connecting with fans at the peak of their engagement. By amplifying their experience during moments they enjoy as fans, brands can form deeper connections and even create cultural moments that transcend fandom.