I had the best chat with the lovely Tracy (Bussan) Doyle, Former SVP Brands in Culture at Diageo, about how to genuinely connect brands with culture. I loved hearing her frameworks and real examples of getting it right, from truly listening to audiences to empowering your teams. If you’re a leader or marketer with purpose, this episode is packed with practical insights you can apply. So happy you joined Women Who Brand!

After a few days off, CROING l Creative Agency is back recharged and ready for a year full of opportunities ✨

Alejandra is the Founder and CEO of CROING, which is part of the 0.1% of creative agencies founded by a woman. She is also the founder of...