Language is more than a résumé flex
- 3 days ago
- 1 min read
Speaking different languages isn’t just a résumé flex; it’s the tool that has allowed me to guide my team in creating stories that feel local, and land globally.
From my roots in Venezuela and my years living in Germany, and now, my daily life from NYC, I’ve learned that language is so much more than words. It’s key to understanding how an audience actually thinks, feels, and breathes.
Living in different languages has taught me that listening is how you truly understand others, even if you don’t actually understand their language. That’s empathy, and powerful strategies are born from it.
My experience allows me to pivot between cultures without losing the essence, which is exactly how we help our clients at CROING l Creative Agency build authentic connections with their audiences.
I’m Alejandra Salazar, Speaker, Founder & CEO of CROING l Creative Agency where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
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