In the ever-evolving landscape of the contemporary digital era, video marketing has transcended from being a mere accessory to an indispensable tool for businesses and individuals alike. It serves as a dynamic and captivating means to establish connections with audiences, convey messages, and promote brands. However, the creation of effective video content poses a formidable challenge.
Here’s some data to back this up:
According to a Social Media Week study, 78% of people watch online videos every week, and 55% view online videos every day. In fact, that 54% of consumers want to see more video content this year.