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Why TikTok Should Be Part of Your Strategy



TikTok's exponential global growth has made it a vital platform for users and brands alike. At CROING, a creative digital agency, we've witnessed the reach and engagement potential of TikTok videos, making them synonymous with profitability in marketing strategies.


TikTok is an easy-to-use app for creating short, creative videos with songs, dialogues, images, and AR filters. Its AI analyzes user preferences, offering a personalized feed. Big brands and influencers leverage challenges and AR filters, staying competitive through the content-based algorithm.


Why integrate TikTok into your brand strategies? Its user-friendly nature and viral content potential are appealing. Moreover, TikTok has gained immense popularity among Gen Z and Millennials, your target audience.

Consider these vital stats:

  • 800 million monthly active users worldwide.

  • Spanish-speaking users spend an average of 43 minutes daily, connecting seven times.

  • 90% of TikTok users access the app daily.

  • 66% of digital marketers plan to boost TikTok investments.

  • 45% of brand managers prefer TikTok for influencer marketing.


Advertising on TikTok is highly lucrative due to its engaged user base. With over 1 billion users in 150 countries and 75 languages, TikTok offers a global reach. It's a strategic platform for brands seeking creativity and innovation. At CROING, we advocate for TikTok as a communication channel that fosters creative content, trends, sales, and engagement, propelling your brand to new heights in the digital world.


Our success case with Sony Electronics

Sony Electronics needed to connect with a completely new target: Gen Z. For that,we proposed TikTok. Their goal was to position their products in a insightful way in both English & Spanish


Insight: Gen Z uses their headphones most of the time for different activities, such as studying, traveling, free time, etc.

Idea: We strategized, scripted, and produced short video content that showed typical daily situations. For example, a teenager using his headphones on the bus, in his room, to talk with their friends, to make TikTok challenges, or to listen to music, with the product always in second place due to brand restrictions. We focused on relatable content. The campaign was designed to be bilingual (English and Spanish) since, according to the surveys, most of the situations were experienced by both U.S. teenagers and U.S. Hispanic/Latino teenagers.

Result: The fact that the content was native to the platform and relatable to the target audience, allowed it to remain shareable and relevant even after the campaign ended.

This led the content to not only receive 2M views through paid media during the campaign but to reach 8M views fully organically, within 4 months after.

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