In recent years, I think it started happening after the pandemic, a surge of celebrities have ventured beyond their art, diving into the world of brand creation. From haircare lines to beverage brands, these artists are merging their personal narratives with business, often creating products that resonate deeply with their own stories. While it's become common for celebrities to put their name on a product, the most successful ventures come from those who are truly involved in the brand’s creation—acting not just as influencers, but as co-creators.