Right now, less than 1% of creative agencies in the U.S. are founded by women.

At CROING l Creative Agency we’re part of that —and that’s not something to celebrate. It’s a wake-up call. Being the exception should not be the norm.

As the founder of a creative agency, currently fully led by women, I don’t want this to be just another campaign. This is part of our ongoing narrative, and we are committed to making real change every single day.

Here's how we're driving impact:

✨ Our very own female leaders, clients, and partners are shaping the industry, and we will continue to spotlight them all.

🎙️ CROING launched two initiatives, Women Who Brand (hosted by me) & Women Who Network Initiative (hosted by Anggie Salazar), where we highlight women role models in the creative industry to motivate others. We will be releasing a special joint-podcast edition, so stay tuned!

🤝 We will be showcasing the associations, organizations, and NGOs we collaborate with to drive change for women inside and outside the industry.

We’re not here to settle for small wins. We’re here to change the numbers.

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I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency. I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.