Color, Clarity, and What’s Coming Next
- Alejandra Salazar
- Jan 8
- 1 min read
You don’t need to be louder. You need to be clearer 🤍 Pantone announced the 2026 Color of the Year: #CloudWhite. It feels like a natural continuation of Mocha Mousse, moving from warmth to calm, and from comfort to clarity. A sense of peace that feels especially needed right now.
I found this photo from a session I did that feels perfectly in tune with #CloudWhite, and it will be the image for Season 2 of the Women Who Brand podcast, launching January 5th!!!!!! Alongside CROING’s Color of the Year, soon to be announced!
Speaking of Color of the Year, I’m leaving in the comments my Campaign US article on the 2025 Color of the Year, where I explored how Mocha Mousse became a multisensory color, one that brought brands closer to people through feeling, flavor, and emotion.
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency, where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
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