Gotham FC Champions & Women Rising ⚽
- Alejandra Salazar
- Dec 1
- 2 min read
Gotham FC is now the National Women's Soccer League (NWSL) champion, and of course I went to the official celebration at New York City Hall! Thank you Dove for having us. Out of everything, seeing E.L.F. BEAUTY and Dove show up with intention is my favorite part, because they’re genuinely committed to girls and women, just like we are at CROING l Creative Agency ⚽❤️
Happy for the team and for what this moment means for women’s sports in the U.S. The league keeps gaining cultural relevance, audience growth, and brand investment. And honestly, this win isn’t just Gotham’s, it’s a win for all women in sports. The final had everyone talking, it made people want to watch, and it was all over socials. This space is only getting stronger, more visible, and more influential.
E.L.F. BEAUTY., the first official makeup and skincare partner of the league, has been rewriting the rulebook in the #NWSL. Their activations? Fan-first, bold, and unforgettable. From Fan Fest (of course, because they always celebrate their community) to the skydiver delivering the match ball! Seeing #e.l.f. so present in the final isn’t just visibility; it’s impact. I’m SO excited about how e.l.f. continues to show up for women and girls in sports, and beyond! 👏🏽 Shoutout to Josh Beane Patrick O'Keefe Nayre Bandaryan Kory Marchisotto Laurie Lam and the entire e.l.f. team!
Dove is also showing up with real intention, investing in programs that actually KEEP girls in the game, the kind of support girls have needed for years 🫂 Shoutout to Dana Paolucci and the Dove team. Danielle Devinsky Lauren Baker Maite Bosch Tida Stack Gena Yushkova Sanchali Aggarwal Goel Marcela Melero Jillian Schachne
Congrats to everyone pushing women’s sports forward, from CROING Anggie Salazar, Gabriela Torres Bighetti, Milagros Storto, Ana Da Silva, and all of us!), and to the amazing NWSL team: Julie Haddon Mary-Copeland Cain Bradley Bean Madison Raisch Andrew LeRay Audrey Bryan Matt Soloff Jennifer Levine
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency, where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
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