Last day of POSSIBLE + adidas Stan Smith signed shoes!

Like every year, it was a week full of great people, insights, legends, yacht parties, and, most of all, a great time — I hear it’s like the Cannes of America — what would you say?

I always encourage marketers to attend events like this one — the amount of people you meet, the ideas you exchange, and the doors that open in these spaces are invaluable.

If you're not sure where to start, try tuning into industry podcasts like Women Who Network Initiative (hosted by Anggie Salazar) or hashtag#WomenWhoBrand (hosted by me), where incredible women in marketing share their journeys, lessons, and how they’ve built meaningful brands and relationships through community and visibility.

Yesterday I dropped a new episode with Marissa Solis from the National Football League (NFL) — I highly recommend it to everyone in marketing!

Also, a huge thank you to the CROING l Creative Agency team — those who supported me in person and those who made everything run smoothly from behind the scenes. Your presence, work, and energy made all the difference✨

Happy to have met Claudine Patel, Taylor Bolles, Marcus Casey, Kristen D'Arcy, Brad Feinberg, Jean Paul Ciaramella, Nimar Ginosca Cedeño and Julie Bowerman.

But the week isn’t over… buckle up, Formula 1 is coming! 🏁

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I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency. I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.