Maybe it's Maybelline
- Alejandra Salazar
- Jan 12
- 1 min read
Yasmin Dastmalchi, what a joy to be invited to speak at your first town hall as President of Maybelline New York and essie. These days, almost everything I wonder ends with ‘maybe’, and just saying it gives me that instant feeling that something GREAT is about to happen. Exactly how we love it at CROING l Creative Agency.
Seeing up close the disruptive, kind, and visionary universe you and the company embody was a highlight of my year, and I hope our contribution, my story told in maybes, the insights, and the vision helped keep everyone inspired and moving toward what’s next.
Thank you to the incredible teams at Maybelline New York and essie for the energy, engagement, thoughtful questions, and especially the enthusiasm for living your maybes. Grateful to Alexander Wang, Samantha Steinberger, Zina Tagemouati, Katelyn P., the rest of the team, and Stephanie Gaia for your kindness and support before, during, and after the presentation
Maybe it’s Maybelline 😉
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency, where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
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