Mexicans are full of fresh stories to be told—stories that are FAR from the stereotypes many still believe.

Mexico is a source of opportunities and inspiration for brands with heart, depth, and a desire to be relevant to the LATAM community and US Hispanics. I lived there for two years, and ever since that first time—splitting my days between learning about its people and filming dolphins for National Geographic in Cancún—I haven’t been able to stay away. Mexico has been core to CROING l Creative Agency ever since.

Mexicans are not only full of color, flavor, and energy—they represent one of the most important communities when it comes to trend creation. They’re passionate about their country, their flag, and their identity, and they carry stories that are fresh, powerful, and FAR from the stereotypes many still believe.

In Mexico, diversity is real. And there's still so much to do, so much to achieve, so many barriers to break.

I’m excited for US brands to go there and read beyond what’s commonly known 🙏 —for marketers to dare to connect with audiences through what truly matters: culture, social relevance, emotional depth, y lo lindo del español.

All countries are rich in people and culture—Mexicans, though, are often the spokespersons for the rest of LATAM and US Hispanics. When we uplift them, we uplift the entire region🇲🇽💪

At CROING l Creative Agency, when we talk about expansion, it’s never just about geography—it’s about impact, storytelling, and how brands earn a place in people’s lives. 🌎 If you're thinking of Mexico as your brand’s next step… we’re already there.

---

I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency. I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.