My First Organic Content Campaign 🤍

My first campaign not as an agency owner or creative, but as a content creator aka model aka influencer… OMG!!!! Thank you kate spade new york & OOTD.com for inviting me to shoot this campaign of organic content that actually feels organic 🤍

My fashion style has become, in the last few years, such an important part of my life. I love choosing the right look for every moment, an event, a podcast, a gala, a speaking session, work… all of it. So when the ask for this campaign was “style it however you want” and “come dressed as you are,” it felt perfect.

Many brands aim for content that looks overly polished, when what really works is content that feels organic. That’s exactly how this felt: simple, real, and authentic to me. And when it’s authentic to you, it resonates with the audience too.

Kaisy Mae O'Reilly Eva Erdmann Nicole Tenorio Danielle (Weingarten) Macaluso Rachel Bernstein

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I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency, where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation