New work by CROING l Creative Agency for IRSA Group’s Alto Palermo Shopping, one of the most iconic shopping mall brands.

The initial idea was born from hyperlocalization, inspired by the association of brands with the cities they were founded in, like Carolina Herrera New York or L'Oréal Paris. Elements such as gigantism with a giant bag, styling that blends the global and the local, and the mix of storytelling and trendy editing techniques—fisheye lens, stop motion, and 360° composition—gave the campaign the global vibe we were looking for.

👏🏽 Congrats to the CROING l Creative Agency for putting together everything from conceptualization to post-production for their Fall-Winter 2025 campaign.

Anggie Salazar Milagros Storto Carolina Didulski Ana Da Silva Milagros Storto Juan Pablo Gonzalez Franco Gabriela Torres Bighetti Camila Lessire Briceño Andres Cortez Katerina Vara Paz Zuccotti Michelle Salazar Hernandez Carla Soliani Matías German Cardozo Agustina Cabo Maria Laura Castillo Valeria Hornos