New Work: Zoetis & AI ❤️
- Alejandra Salazar
- Dec 1
- 1 min read
New Work! I’m so happy that CROING l Creative Agency partnered with Zoetis, the global leader in animal health, to celebrate the invisible bond between pets and their owners 🐶❤️. AI helped us amplify those human insights and emotions to make the idea even more powerful.
Daniela Claudia Nicolini Muñoz, it's always lovely working with you over the years and finding new ways to connect with audiences. From our first meeting, I knew we’d create something meaningful because you were SO inspired! I’m happy we brought this concept to life, “un pequeño gesto, una gran protección”, emotional, actionable, and perfect for the Chilean market.
At CROING l Creative Agency, we see AI as a creative capability that helps teams lead with innovation and empathy, and Ana Da Silva leads it so gracefully. I love seeing global brands like Zoetis and The Coca-Cola Company thinking the same way. 👏🏾 Pratik Thakar Alex Ames Ross Lawrie McLeod and Megan Griswold.
When technology meets emotion, the result connects beyond words. Congrats to the entire CROING team for this wonderful piece ✨
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
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