“Our approach is deeply human. We’re more likely to hire someone who sends a voice note or video with their application than someone who blends in with an AI-written cover letter.”
- Alejandra Salazar
- Oct 21
- 1 min read
Anggie Salazar, VP of Marketing and partner at CROING l Creative Agency, and my sister 🥹, was featured in Forbes for sharing how we at CROING l Creative Agency prioritize organic interaction when hiring.
In a recent interview with Dr. Colleen Batchelder, she explained what that looks like in practice:
“Our approach is deeply human. We’re more likely to hire someone who sends a voice note or video with their application than someone who blends in with an AI-written cover letter.”
At CROING l Creative Agency, celebrating people for who they are is at the heart of everything we do. This mindset goes beyond hiring; it reflects how we see our clients and audiences: as unique individuals. We listen to them.
I’m so proud to see that Anggie values that voice note, because it’s a perfect example of listening to someone simply being themselves. That’s pure social listening. Follow here for more!
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
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