🫂Showing Up Fully: Personal Stories and Professional Credibility

This video reached over 12,000 people on Instagram ❄️🥹. Me, during the first snow of the season in NYC, writing my book, and reflecting on these past 10 years building CROING l Creative Agency. This week, during a talk, I shared something that has been a challenge for me when creating content: the fear of not being perceived as a serious businesswoman because of the lifestyle content I share. It was clear from the room that many women related.

Sharing something personal while still being taken seriously professionally. Should that even be a conflict? No. But it is. Why should those two things be disconnected?

We only get one life, and to me it only makes sense to live it as authentically as possible. Yet sometimes, it still feels challenging. Does that happen to you too? Sending love ✨

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I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency, where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.