The New Mainstream in America: Key Takeaways from HLS
- Alejandra Salazar
- 2 days ago
- 1 min read
This year, I attended and spoke at many industry events, experiences that expanded my perspective and the way I contribute to the creative and advertising space. At CROING l Creative Agency, we created an internal group for sharing insights and reflections from each session, and a team led by Anggie Salazar started to turn all this knowledge into a white paper.
The first white paper, “The New Mainstream in America,” features four key takeaways from my speaking session at the #HispanicLeadershipSummit. We shared it with our clients and partners, and the response has been super positive, with comments like: “These insights will be valuable for our discussion” and “This white paper is fantastic.” So I thought, why not share it with this community of 15K people?
✨ If you’d like to receive it, comment below or reach out, and we will share it with you 🙌🏾
The document expands on:
1. The Demographic Switch, Latinos being the youngest U.S. consumer base, a huge relevance opportunity for brands.
2. The Recognition Gap, brands that see and represent Latinos will earn long-term impact.
3. Super Bowl 2026, Latin culture is headlining the biggest stage in the country.
4. FIFA World Cup 2026, a cultural moment for young Latinos, offering brands an unmatched connection through identity and passion.
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency, where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
