Turning identity into core memories
- Feb 9
- 1 min read
The #POVBeauty campaign is out!! They kept the part where I said, “I’m originally from VENEZUELA” 🥹✨ POV. is a creator brand that truly knows how to create core memories with its community. IMAGINE what we could do with your corporate brand by bringing your community into your offices, onto your sets, and up on the biggest billboards.
The fact that they kept the Venezuelan part made it so special. It wasn’t just me who loved it, everyone who saw me in the campaign noticed it right away and texted me excited, including my non-Hispanic friends ☺️ I bet it was just as meaningful for the other creators to see their own unique vibes shine through.
This is my first time as a creator living out what I always advocate for as CEO of CROING l Creative Agency: listening, building, and putting your community first is what counts. It drives business results and builds core memories!
Thanks for having me: #MikaylaJMakeup #POVBeauty #JayManouska
I’m Alejandra Salazar, Speaker, Founder & CEO of CROING l Creative Agency where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
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