We love Pop-ups, but do they always have to come with long waits?🥲

Over the past few weeks, my team at CROING l Creative Agency and I have been working on creative solutions for brands that want to launch pop-ups that are unique and truly tap into their audience’s needs. I wanted to share one of the ideas we presented, as I really loved it ✨

While I love pop-ups, I’m not a fan of making people wait for hours in the sun or rain. Inspired by the trend of doing makeup in your car—and in a world where everything is to-go—our team thought, why not bring more convenience and comfort into a beauty pop-up experience?

That’s how The Beauty Drive-Thru Experience was born—an idea that reimagines how people access pop-up beauty without waiting for hours.

🚗 Step 1: Like a drive-thru, the first station offers express consultations with beauty experts.

💄 Step 2: At the next stop, visitors pick up compact beauty kits with essential touch-up products.

📸 Step 3: In the Parking Zone, they can test products and create content in real time.

I would love to see brands doing this! 💬 What do you think about this experience? Which brands need an activation like this?