1️⃣HLS Day 1: Data, Insights & Latino Impact

Today, I spoke at the #HispanicLeadershipSummit and shared that the moment I discovered that only 0.1% of creative agencies were founded by women, let alone Latinas, it really shocked me. That realization became not just part of my story and narrative, but a responsibility I carry within myself and at CROING l Creative Agency every day.

If you are a marketer that loves data and still need a reason to prove why including Latinos in your communication matters, this event (and this post) might help:

- 💸 The lifetime value of a non-Latino American is 38, while for a Latino it’s 50 years. This means Latinos spend a larger portion of their lives consuming products and spending money.

- 👧🏻 Latinos are the youngest cohort in the country, their most common age is 17, while the median age for non-Latino Americans is 62.

Thank you, Claudia Romo Edelman, Lizeth Zárate Rosales, Iyali Rivera Rodríguez and the entire We Are All Human Foundation team for having me and CROING l Creative Agency. Since my first event with you, I’ve known we’re not alone!

Paulita D., Araceli Lewis, Andrés Acebo, and Andres Rincon, loved sharing this panel with you.

Monica Trasandes, thank you for being so empathetic and genuinely caring🥹

Happy to met Caitlin Freeland Martin Gonzalez de la Vega, Mike Jackson, Alexandro M. P., Ana P Ambrosi, Ivan Tornos, Rebeca Vargas, Juliana Gomez, Cristina De la Peña, John V., Ana Carolina Salazar, Natalia Osorio Quintero✨ 

I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.