The Caramelo Insight: Designing for the 2026 Latina Consumer
- Alejandra Salazar
- Jan 8
- 1 min read
Nearly 30% of creators in the U.S. are Latinas. Insights like this, along with Garnier’s Latina-first design innovation, inspired by a caramelo brown color palette for Latino consumers, shared by Erick Flores, were part of the data and inspiration discussed at The Latin Beauty Consumer & What’s Ahead in 2026 event.
Many marketers know the data, but still have basic questions about the Latino community, and when you’re not part of it, turning insights into action can feel challenging. That’s exactly why spaces like this matter!
Thank you Latinas in Beauty, Nadine M. Tapia, Emily Perez, and my dear Andrés David Gutierrez (He/Him/El) for the thoughtful conversations and time shared. It was lovely meeting you Priscilla Estevez, Mabel M., and Gigi G.! Excited for what’s ahead in 2026!
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency, where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
Comments