Beyond Data: The Responsibility to Elevate the Narrative

In advertising, success is often measured in clicks, reach, or sales. But when it comes to connecting with communities, there’s something bigger to consider: the narrative🙏🏽

As I mentioned in this talk, many global brands have the data, the insights, and even the right intentions. Yet sometimes, the stories they put out, while effective, don’t necessarily ELEVATE the narrative of the community they’re speaking to.

Using your brand power to elevate and accurately reflect the narrative we need to see, especially for the Latino community in the U.S., is incredibly important, almost vital. So go and use it!

Thanks for having me and CROING l Creative Agency at #HispanicLeadershipSummit Claudia Romo Edelman ✨

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I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency, where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.