🌎 Advertising Week Day 1: taking the stage… in Spanish?

F**Q not speaking Spanish in the U.S— hablemos! We kicked off Advertising Week speaking Spanish with Shelley Zalis at The Female Quotient and planning the next panel fully in español. Qué les parece?

Always beautiful to see and hear Tracy (Bussan) Doyle on the pulse of culture. Stay tuned for our upcoming Women Who Brand episode! 🎧

In a panel about how marketers somehow end up being part of the final campaign, Allison Robl Stransky shared a story about her family being portrayed in one Samsung spot, and Hannah Messinger shared her passion for music and how one of her brands partnered with Katseye once she saw it come to life. The same happens to me, and it’s really beautiful when it does.💚

LOVED hearing Stephanie Lancaster from The Wendy's Company talk about how insights often stay the same, but what changes is your creative expression! At CROING l Creative Agency, we see it as culture in action: strategy and creative teams are one big heart, and both ideas and insights can come from both!

And I closed the day with a topic I love, FANS, with San Francisco 49ers (yes, the stadium where the Super Bowl will be held) and IT domestic from L'Oréal. Stephanie Dittmer Rogers, Daisy Boateng: “You can’t buy fandom.” You need to earn it. You can partner with brands or talent with fans, and it works in terms of awareness but not in driving fans. That needs work.

Snap Inc. took over all of Advertising Week, stairs, mirrors—to show brands where people are actually communicating: Snapchat. I liked that they are also meeting their audience where they are: Advertising Week building. This is PACKED with marketers!

So happy to run into Sally Barton, Allison Robl Stransky, and Jessica Ling, and to meet and listen to Carley Caldas, Karen Zappia, Danielle Wallis, Iris Coldibelli, Krista Phillips, Gabrielle Dallas Wesley, Daisy Boateng, Stephanie Dittmer Rogers, and Sarah Levitsky.

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I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.