🎵 Advertising Week Day 2: My Morning Playlist – "Hoy va a ser un gran día"

I started Day 2 of Advertising Week with a playlist full of positive work vibes, songs like “Hoy va a ser un gran día” and “Put Your Records On” 🙏, and it really helped set the energy, especially during events as intense as this one.

First, hearing from Fabiola Torres, a Latina Global CMO for Gap who moved and inspired all of us, eres muy inspiradora y te quiero mucho, Fabi. Can’t waitttt for what’s ahead!

“Your audience doesn’t work at your company.” Hearing from Lyft’s Jessica Bryndza (VP of Brand Marketing 👏), who shared how some senior leaders had asked, “What’s The Summer I Turned Pretty?”, and how it’s totally OK not to know, but ask and move forward with what’s relevant for the audience.

Then Kendra Dembro shared how Panera Bread stays in tune with culture through playful moments, and talked about their collab with Chris Briney from The Summer I Turned Pretty, yes, I was there for it! Sol from my team told me, “You can’t miss it,” and she was right. It’s great to hear from brands tapping into relevant moments for audiences. Check out their collab!

It was wonderful connecting and listening to all Matt Prince, Megan Farmer, Ayan Sanyal, Kendra Dembro, Jessica Bryndza, Jill Gonzalez, Joy Doyin Ogunneye, Brieane Olson, Fabiola Torres, Meena Anvary, Peggy Roe, Kaisy Mae O'Reilly, Nick Fairbairn, Karen Vega-Porcelli, Kheri Holland Tillman, and Luz Infante Bickert.

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I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.