ADWEEK House: Female Athletes & Brand Opportunities
- Alejandra Salazar
- Sep 25
- 2 min read
What a beautiful day! It’s Tennis 🥎 season, but yesterday at the ADWEEK House Racquet Club it was VOLLEYBALL 🏐 that got me excited, and of course, seeing female sports taking center stage. Volleyball will be the next major league in the US!!! Agree, Michelle (LaMothe) McGoldrick? Thanks Adweek for having us CROING l Creative Agency! 🫶
For female athletes, brand partnerships are often their main source of income—almost 80%, compared to just 20% paid by their team. That’s the complete opposite for male athletes. This is why women take brand deals so seriously—they want the brand to succeed.
One of my favorite panels was on women’s sports leagues with Amy Scheer, Danielle Brown, Abigail Cuffey, Michelle (LaMothe) McGoldrick, Justine Siegal, PhD. It really highlighted something powerful: the future of women in sports will simply be sports, with the focus on talent, storytelling, and cultural impact. F1 is a great example: by elevating drivers’ personal stories and passions, it has become a cultural phenomenon, not just a competition.
At CROING l Creative Agency, we see women’s sports as more than entertainment, they’re pure emotion. By putting stories at the center and combining data-driven insights with creativity, you don’t just sponsor moments, you shape culture.
So great listening and meeting you all 🙌🏼 Amanda Sickler, Keisha Taylor Starr, Tracy (Bussan) Doyle, Nicole Towner, Michelle (LaMothe) McGoldrick, Tim Ellis, Natalie Fortier, APR, Justine Siegal, PhD, Kameryn Stanhouse, Shiz Suzuki, and Julie Y., special guest on my podcast Women Who Brand. Stay tuned for her episode!
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
Comments