Amika’s Pop-Up with My Best Amika — My Mom
- Alejandra Salazar
- Sep 24
- 1 min read
Sometimes just being what you are as a brand is enough — as long as you show up for people. Exactly how we love to do things at CROING l Creative Agency. Yesterday, the amika SoHo pop-up was a little ray of amika colors in the city: simple but impactful. 🧡
To launch their new mist, the brand created a multisensory experience full of color, fruits, flowers, and scents — all perfectly integrated with the brand’s energy. It felt like a burst of joy in NYC: simple, branded, and friendly.
I heard that “all hair is welcome” at amika, so I showed up with my biggest, most natural expression of hair — and the best part, I did it with my best Amika ✨, my mom.
At CROING l Creative Agency, we believe that brands that show up as themselves can connect most authentically with their audience. Pop-ups like Amika’s are a perfect example of how experiences can make people feel a brand’s purpose and spirit — authenticity, joy, and inclusivity.
Congrats to all the team: Nilofer Vahora, Dani Kostiner, Brooke Hornstein, Lindsey Adams Franke, ShaMarla Roberts, MSM, Caroline Budd, Trent Keel, Alexandra Uribe, Courtney Krutick, and Shannon Otto.
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
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