Backstage Vibes x Experiential Commerce: Neutrogena Pop-Up in Soho
- Alejandra Salazar
- Sep 24
- 1 min read
Thanks Amazon and Neutrogena for having CROING l Creative Agency at the Neutrogena Backstage pop-up! ✨We love seeing companies like Amazon using experiential moments to bring awareness to brands, showing how culture and commerce can connect in ways that leave a lasting impression.
The pop-up aligned with hashtag#TateMcRae’s Miss Possessive Tour in NYC, brand ambassador for Neutrogena and a rising pop star connecting with Gen Z audiences, bringing the energy and backstage vibes of her tour to the Soho activation.
Powered by Amazon, the activation showed how e-commerce can boost brand awareness and engagement through immersive experiences, just like they did at Cannes Lions International Festival of Creativity. This time inviting guests to follow Neutrogena on Amazon and bridging the in-person activation with digital engagement.
At CROING l Creative Agency, we value companies that create moments where culture, brand, and commerce converge, and we’re excited to see more brands take this approach.
Congrats to Neutrogena and Amazon teams: Logan Vandall, Sophia Ye, Amelia Seecharan, Jennifer Dhima, Rohit T., Andrea Popovich, Kevin Shapiro, Natalia Hernandez, Xiang Wen HONG, Harry Mills, Pete Nelson, Riley Joachims, Natalie Estevao, Brittany Bishop, Elisa (Falvo) Midgette Kenvue
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
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