🩷Bad Bunny & Brands: Beyond Language, It’s Culture

Brands, you have 4 months to learn Spanish… or you can simply hire CROING l Creative Agency.

hashtag#BadBunny just confirmed what we already knew: his performance won’t just be in Spanish, it will be a Latin revolution. As a brand, it’s vital to stay relevant and culturally connected during the most important advertising moment of the year.

It’s not just about Spanish. It’s about truly understanding not only Latino culture, but the culture of this country, deeply influenced by Latinos from the start.

Marketers, looking at the data, you’ll see that we’re leading the global music charts, setting trends in makeup, and shaping day-to-day consumer behavior across services, cosmetics, business, and education. It’s time for that ‘side budget’ that normally goes to our community to evolve into an integral budget for your brand — to be ready to align, engage, and win!

At CROING l Creative Agency, our mission is to make advertising reflect culture again: inclusive, so kids, women, and everyone can see themselves represented, aspire to be their best selves, get entertained, or simply buy what they need from the brands that truly get them!

That’s only possible if you work with teams and agencies who get it. At CROING l Creative Agency, we can specifically help you:

- Analyze your current Super Bowl spot/ participation to find ways to be relevant to the community that will be watching.

- Work on your spot to make it as relevant as the halftime show.

- Bring in a community of creators and influencers to amplify what you’re doing.