Are you ready to lift the CUP?
- Alejandra Salazar
- Jan 15
- 1 min read
Messi in that black bisht gives me culture, gives me life.
The FIFA World Cup Final attracts 13× more viewers than the Super Bowl. The FIFA World Cup 2026™ - Canada, Mexico and the United States is not just an event for sports fandom. It is the cultural moment for the youngest, fastest-growing generation in America: Latinos.
At CROING l Creative Agency, we build frameworks that help brands win in what we call collective celebration spaces, moments where community, culture, and emotion collide.
Excited to be working with brands on the opportunity to show up meaningfully during the World Cup. If you’d like to receive the framework and explore how your brand can earn relevance in this celebration, reach out to anggie@croing.com.
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
Comments