🗽Bad Bunny owned the 4th of July

Bad Bunny, OWNING the July 4th marketing moment: brutally honest and culturally relevant. Just how we 👏 LOVE 👏 it 👏 at 👏 CROING l Creative Agency — CONGRATS TO THE TEAM!!!

This past 4th of July, while most brands focused on fireworks and flag emojis, Bad Bunny did something else: he dropped the official video for hashtag#NUEVAYoL — a bold, emotional, and deeply political cultural statement.

It blends music, nostalgia, resistance, and Latino pride. From a reimagined Trump radio speech to the Puerto Rican flag on the Statue of Liberty. 

Like everything Bad Bunny puts out lately, this wasn’t just a video drop, but a cultural moment.

Why did it land so hard?

- A timely release that reframes what “Independence Day” means.

- A cultural narrative that speaks to identity and belonging.

- An emotional punchline that says it loud: “Juntos somos más fuertes.”

Emotional connection doesn’t come from stock imagery or pretty words; it comes from truth, understanding the nuances, storytelling, and specificity. That’s what audiences crave: to feel something real.

Have you seen the video? Would love to hear your thoughts ❤️‍🔥

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I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency. I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.