💄 Beauty in Collaboration: POV x Patrick Ta in Soho

Back in NYC for just one day for the point of view x Patrick Ta Beauty event in Soho ✨ Loved seeing two beauty brands come together. As Mikayla Nogueira said, makeup is about celebrating and sharing, and the mindset of collaborating even with brands in the same category shows exactly that, just how we love it at CROING l Creative Agency

This one was community-centered, not for top influencers, but for the real community behind the brands. Actually, Anggie Salazar was the one invited (true fan of point of view), but since she couldn’t make it, my mom and I went instead 💕 And we learned how to do the reverse foundation technique explained by the one and only Patrick Ta Beauty 👏🏾

There are so many people who genuinely love brands and create content around them simply because it’s part of their everyday life. When brands recognize that, they can tap into the kind of authenticity everyone talks about but sometimes misses when it stays just in conversation.

Such a beautiful morning, the kind only NYC can offer. Congrats for bringing this collab to life Lila Weinstein Ani Hadjinian Marina Ouranitsas Gabi Anderson Manouska J. Kendall Dickieson Kelli Jolly Kimberly Villatoro Betty Beyene Jacqueline Barrett Phoebe Walker Kayla Casillas Genesis Monge Paula Gem Andrada Sara Huitink✨

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I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency, where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.