Better in Denim — Gap x KATSEYE
- Alejandra Salazar
- Sep 30
- 1 min read
Better in Denim, Better in Culture: Gap, just the way we like it at CROING l Creative Agency ✨
A collab that truly understands multicultural audiences 🙌 hashtag#GAP just launched Better in Denim in partnership with KATSEYE, a global and multicultural band — and what better way to respond without confronting than by taking action at the perfect cultural moment?
A few months ago, I wrote about KATSEYE in my Campaign US article (thanks, Luz Corona), and today that piece feels even more relevant: a band built to be multicultural is the perfect fit for brands that want to become cultural connectors.
👏 Congrats team Gap Inc. Richard Dickson Fabiola Torres Erika Everett Tish Archie-Oliver, MBA, CCDP, CDR, PRC, Bridget Musacchia. Blair Dunn, Michele Ji Park, Enrique (Quique) Atienza, Kirsten Barr Knight, Sophia Boni, Katrina O'Connell
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation
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