Day 2 speaking and getting inspired at POSSIBLE🚀

Thanks James Cooper for having me on Digiday — sharing thoughts on the importance of brands authentically and continuously connecting with US Hispanic and immigrant audiences in general, especially now when we needed it the most! It’s always a pleasure to talk with you and I can't wait for Cannes Lions International Festival of Creativity!

I spent most of the day in The Female Quotient — my favs 😊 — sharing connections, culture, and joy.

As always, Luz Corona, MPS, hosted with soul. Your energy is contagious and your words powerful. Your panel was all about Latinas with Calle and Poché, who are EVERYTHING: creators, influencers, authors, entrepreneurs. I love them!

Meeting Lina Caceres was another highlight — when you meet someone and ideas flow so naturally, you just know there’s more ahead.

It also felt so special to reconnect with leaders like Dara Treseder and Diana Haussling Esi Eggleston Bracey, Jennifer Peters Vicky Land, Julie Y. — ALL OF THEM coming soon to my podcast Women Who Brand💪❤️ — that’s how we actually make change happen!

Happy to have connected with Flor Palazzolo, and created our video together, Julia Goldin, Nicole Phillips, Vinny Rinaldi, Mayur Gupta, Stephanie Lawrence-Shartrand, Danny Gardner, Shenan Reed, among others and my dear Haden McCarter — so lovely to see you again!

Now ready to enjoy Miami sunset☀️

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I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency. I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.