For fans, the mix of soccer, music, and brands just fits — it’s culture.
- Alejandra Salazar
- Oct 7
- 1 min read
For fans, the mix of soccer, music, and brands just fits — it’s culture.
Our partners from Sony Music Entertainment invited us at CROING l Creative Agency to experience an Inter Miami CF match from the front row — a team that’s building an iconic brand and message by breaking the rules: using pink, a non-traditional soccer color; powering a vibrant city like Miami; and signing legendary figures like Messi, who was right there on the field. This has created passionate fans who love Inter Miami and keep growing — myself included!
#SonyMusic, with its incredible Latin and international talent, opens the door to highly engaged opportunities for brands to entertain their fans.
I walked out of the stadium more inspired than ever to keep creating these fan experiences with brands ready to lean into what really moves people.
If you want your brand to be part of soccer’s rise in the US, the Latin music boom, or experience an #InterMiami match with #MESSI from the front row 😉, reach out to our marketing leader and soccer player: carolina@croing.com
Big thanks to Erica Riera and Guillermo Gutierrez Leyva Tardiff for letting us be part of the game 🙌
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency. I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
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