How Bad Bunny Redefined the Global Playbook (Again)
- Alejandra Salazar
- 2 days ago
- 1 min read
AMO TRABAJAR DE ESTO!!! And yes, here I am again talking about Bad Bunny! Most-streamed artist on Spotify GLOBALLY🌎, and still, some people wonder why he’s headlining the #SuperBowl2026. Instead, the real question is: what will your brand do to show up on the world’s biggest stage with the #1 global artist?
At CROING l Creative Agency, we’ve developed a series of ideas and capabilities around this cultural moment. We currently have two Super Bowl concepts in development and two real-time strategies ready for it. And we continue pitching, because the opportunities for brands to connect with culture are ENDLESS.
Working around the Super Bowl is a masterclass in staying relevant year-round. It’s not just about the moment itself, but about how you keep reacting, engaging, and showing up for the community, before, during, and after!!!
We’re getting closer to 2026. Let the Super Bowl countdown begin. If your brand wants to be part of this cultural moment, reach out!
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency, where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
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