Are you ready to talk about Christmas ads?
This campaign, “Kris from Target,” is a standout example of how brands can embody their values in ways that resonate deeply with customers. With “Kris,” a modern-day Santa figure, Target introduces a personality that reflects the brand’s values of joy, optimism, and helpfulness, offering a memorable shopping experience in what can often be a stressful time of year.
Here’s why this approach is so effective and what other brands can learn from it
Creating a Relatable Hero to Embody the Brand
Target’s Kris isn’t the typical red-suited, white-bearded Santa we know. Instead, he’s a fresh, modern take on the classic holiday figure, complete with a “witty edge” and roguish charm. By presenting Kris as a guide through holi