Swifties, Engagement & Marketing at the Speed of Culture
- Alejandra Salazar
- Sep 29
- 1 min read
With Taylor Swift and Travis Kelce’s engagement, brands rushed to join the conversation. From beauty to food, everyone tried to claim a piece of the spotlight.
But some went further — they didn’t just create memes; they took real actions that understood what their audiences really want and expect:
Krispy Kreme: two-hour free donut promotion on Aug. 26 from 5–7 p.m., while supplies lasted.
OLIPOP PBC: 13% off any subscription of its prebiotic sodas — a nod to Swift’s lucky number.
Portillo's: free small onion rings for Perks members after a $1.13 purchase, valid for one week.
DoorDash: 13% off all orders with code “THIRTEEN” until Aug. 28, 11:59 p.m. PT.
Not a Swiftie marketer? Here’s the insight: even a small cultural detail — like Taylor’s lucky number, 13 — can become a powerful marketing lever when paired with real action.
- Speed without insight = noise
- Speed + authenticity = cultural connection
At CROING l Creative Agency, we believe social-first marketing shines when brands intersect with culture in ways that feel timely and authentic, not just reactive. Sometimes, a simple, culturally-based action today — like a discount— can become the memory your audience carries tomorrow.
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
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