E-commerce for super fans, personification, reactive marketing, and design as a way to connect across generations — Day 2 at Ad Age NextGen Marketing Summit

💄 Katie Welch from Rare Beauty, aka the queen. Coming soon on Women Who Brand! Every time I see you on stage, I think about our Brandweek moment and love being front row supporting you always. 💘 My favorite part of what you shared: merch meets e-commerce. The community-first strategy of not only developing merch that matches their lifestyle but also offering them exclusive products on your e-commerce platform.

💍 Jessica Steele from Alexis Bittar NAILED. Personification + Entretaiment. Social media is fronentretaint and you are doing it with Margeaux Goldrich. We did a personalizations strategy similar with Sony at CROING l Creative Agency, and I really offer this in almost EVERY pitch we have. DM if you are reading and are ready to do it! It’s such a powerful resource and it works!

👚 Kim Gallagher from Nuuly took into reactive marketing. “React fast, but not URGENT"—listen people, get your creative teams in the room, and then response. You have like 1-2 days. You don’t need to responde at the right second. No one expected that.

🎨 Lastly, Dan Kenger from hims & hers so REFRESHING. In an event full of marketing strategies, and engagement we talked about the importance of design in communications and who when done great it transed generations—As a formen designer, I absolutely loved that and I know Ana Da Silva, our Head of Design, will agree too! 

Happy to have met you all Luke Pelullo, Jinal Shah, Will Simpson, Steven Tristan Young, Josh Sacks, Ariel Stoddard, Andrea Lisbona, Francesca Schuler — Can’t wait to see what Day 3 brings!

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