Memories from Brandweek 🎤
- Alejandra Salazar
- 3 days ago
- 1 min read

A few weeks ago, CROING l Creative Agency and I wrapped up Brandweek with the Brand Genius Awards in Atlanta, with #WyclefJean, the artist featured on Shakira’s “Hips Don’t Lie.” The song came out 20 years ago, and back then Shakira and Wyclef said it made people want to learn Spanish. And look at us now! Our queen was already shaping the narrative we’re seeing today, with BadBunny headlining the #SuperBowl.
I love how the ADWEEK team always creates these moments to pause after a full week of inspiration and panels, to disconnect, have fun, and just celebrate creativity. No salgo de una alfombra roja últimamente 🤭 Thank you Jenny Rooney, Will Lee, Kendra Barnett, Amanda Sickler, Alison Weissbrot, for these incredible memories!
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency, where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.

