If there’s one thing I love about marketing, it’s when brands go all in. Day 1 at Ad Age NextGen Marketing Summit with CROING l Creative Agency

❤️‍🔥 Ivone Lima Miranda from Philips announced that Philips x Tinder is coming with in-app content & in-person events—now that’s unexpected.

🌶️ Jesse Johnson from Chili's explained their vision of not just tapping into communities but going all in—delivering everything they expect and more, to the point where people ask, "They really did this?!" 🔥

🏪 Alex Crawford from 7-Eleven shared that they introduced 7Collection, an e-commerce platform for their merch brand to get closer to Gen Z and have a space to react to pop culture—genius! Someone in the audience asked, "Wait, 7-Eleven? Like the convenience store?" Haha, yes. Iconic.

🎒 Alexandra Reveles from JanSport shared how they create UGC-style content that fits their audience’s most personal moments—literally texting while peeing. Now that’s relatable😂

 🌊 Amy Liu from Tower 28 Beauty, Inc. shared their love for the ocean and how they connected with their community by coming together to clean it up. Simple, yet powerful!🌎✨

🔊 Chris Epple from JBL Professional said it best: "You have two ears, two eyes, and one mouth for a reason. Listen, observe, and then speak." One of the best insights I’ve heard in this industry.

🦉 Lastly, my fav Kelsey Dempsey from Duolingo💚walking the room through the AI Shrek trend—pure art😂

Was so nice meeting you Gillian Tozer, Kelly Amatangelo, Joe Hollier, Tara Loftis, Ana Arredondo, Emma Falkenberry, Avery Elder, Allie Maranto, Brittany Oliver, Daina Todorovic, Shruti Dang, Haley Mykytka, Thrisha Senthilnathan, Isha Patel, Andrew Rebhun, and Tom Boland ✨ 

Jeanine Poggi, you were missed!