☕ illy Pop-Up: Activating Memories & Emotions
- Alejandra Salazar
- 1 day ago
- 1 min read
Product first or feeling first? For illycaffè ☕, it was all about emotions and memories, just how we like it at CROING l Creative Agency.
The illy pop-up in NYC was a perfect example of how brands can go beyond selling a product to activating memory and the senses. From the moment you walked in, you were immersed in Illy’s story, invited to smell coffee notes blended with fruits to show how scent can spark emotions and recall personal memories.
They proved that coffee isn’t just coffee, Illy brings you back to your best memories.
The illy cube mirroring their logo, was a small immersive room in the middle of the city, letting you see the world through their lens. Simple, human, and powerful.
At CROING l Creative Agency, we love seeing brands blend creativity and emotion, because that’s where true connection happens.
Mark R. Sandra Erazo Shari Franklin Kaminie Ramkishun (Balkaran) Jessica Kroll Kiera MacAneney Lauren McManus Kate Mayfield Cristian Arcangeli
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