🎸Inside Sony’s Casa de los Artistas at the Latin GRAMMYs

I’m not a musician, but with my outfit people thought I was THE artist of the day! 🪩🤭 Sony Music Entertainment, CROING l Creative Agency’s partner, brought La Casa de los Artistas to life during the #LatinGRAMMYs, a creative house designed to give artists and industry partners a space to connect, collaborate, and celebrate music. Because culture is the way, and Latinos are leading it.

For two days, the space blended content creation with real music moments. I have to say, it was truly designed with the artist in mind: The Fender Musical Instruments Corporation station, where artists organically stopped by to play, I got to hear Leiva & Kakush and it was so special! 🥹Personalized Levi Strauss & Co. with Vegas patches (artists were obsessed!👏🏽Kenneth Mitchell). And my favorite: the touch-up + secret-confessions room 🤳🏽 They do it every year and it’s such a great space for beauty brands, let’s make it happen next year ❤️ 

At CROING l Creative Agency, we’re proud and excited to keep building experiences that bring artists and brands closer, not just in ways that feel organic, but that truly are organic. Thank you, my dear Erica Riera and the Sony Music Entertainment Latin family for having us!

And I know LinkedIn is not exactly a fashion platform, but… let me know if you like my outfit. C’mon!

🪩🪩🪩🪩🪩🪩🪩🪩🪩🪩🪩🪩🪩🪩🪩🪩🪩

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I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency, where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.