Joaquina's nomination for Latin Grammy's

I’m so incredibly proud to share that hashtag#Joaquina, a talent we LOVE and collaborate with at CROING l Creative Agency just became the youngest person ever to be nominated for a Latin GRAMMYs for Album of The Year, among three other nominations🥹❤️ 

My vision for Joaquina has always been rooted in the power of her lyrics and the brand she has built so cohesively, something that goes far beyond music. We see her partnering only with brands that understand the force she is and that align with her values, which happily are also ours. Similar to artists like Katseye and Kakush, she carries that rare and unique magic that I have no doubt is a winning formula for like-minded brands!

As a true fan, a creative marketer and a supporter of her powerful lyrics and sound, I see her as a voice for Gen Z and Alpha, and also as a healing sound for Millennials like me, who find in her music both healing and joy. She creates the kind of songs I wish I had growing up: personal, empowering, deeply honest, and SO specific that they become universally resonant. She doesn’t just represent young Latinas in the U.S.; she represents the global girl ❤️. I have no doubt she’s on her way to becoming the Latin Taylor Swift—and beyond!

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We at CROING l Creative Agency are excited to partner with the right brands in building stories with Joaqui. Collaborating with her isn’t just a partnership; it’s an opportunity to join a movement, one that accompanies girls, women, and everyone seeking to feel deeply and love themselves a little bit more.