Kakush on The Voice: Supporting emerging Latin talent, starting at home
- Alejandra Salazar
- Sep 23
- 1 min read
✨ Supporting emerging Latin talent — starting at home. Yesterday, hashtag#Kakush — my partner in life and the first artist I ever represented — got all 4 chairs to turn on hashtag#TheVoice. Watching him on that stage, sharing his voice with the world, was one of the most powerful moments we've ever lived together.
When I met him five years ago, I saw his talent and realized firsthand how little support independent artists receive. I watched him busk in the streets of hashtag#BuenosAires, hashtag#LosAngeles, and hashtag#NewYork, then go home to write songs and produce them independently. I’ve been supporting him through CROING l Creative Agency ever since.
This year, we walked through the doors of Sony Music Entertainment together, met incredible artists, and began opening new paths at CROING — for his talent, and for others to follow.
From creative guidance to management, we’re expanding what we do to support emerging artists who deserve to be seen and heard. Everything is clicking — with the talent we’re managing, the brands we’re working with, and our amazing team — to offer fans the most meaningful experiences.
Thanks TELEFE Martin Wilson Melina Torres Carla Luna Alejandro Ferraro Talpa Media Warner Horizon Television Inc. Mark Burnett
Side note: I’m surprisingly good on TV — might start thinking about my own show 🤭
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency. I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
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