💋King Kylie Pop-Up: Nostalgia, Spanish, and 10 Years of Confidence

I loved being in LA on the first day of the King Kylie, aka my Spanish-speaking bestie, pop-up, just the kind of energy we love at CROING l Creative Agency! The King Kylie 👑 pop-up wasn’t just a store, it was a full celebration of the Kyliecosmetics 10-year anniversary and a revival of the iconic King Kylie era.

I saw some comments calling the nostalgia “odd,” but who decides when nostalgia hits? Isn’t 10 years enough? The real signal comes from what we saw on socials and in the pop-up: fans were loving it, and products sold out, that’s the data that counts!

I was already in awe of everything she’s built since starting at 17, the empowerment of simply calling herself “King,” and now she delivers another amazing pop-up with iconic products, gifts, and even speaks Spanish. From exclusive access to the new collection, to Snap Inc. filters reviving the digital nostalgia of Kylie’s early days, to dropping her first official single, the experience let fans step into that bold, glamorous aesthetic.

Congrats Haley Gaydos Caitlin W. Vanessa Alvarez Brian Geoghegan George Reddick Alyssa Bovitz Morgane Paumard Vanessa Reggiardo Scott K. Alannah Fryer Jessica Courtney Debbie Erickson Laura Woodson Nina Oestreicher

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I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.