As we step into 2025, there's a chance to refocus on the emerging generation that’s shaping the future: Generation Alpha. Born entirely in the digital era, these young minds bring fresh behaviors, expectations, and priorities that challenge the way we think about marketing, innovation, and engagement.
This year, understanding Gen Alpha isn’t just about keeping up; it’s about staying ahead. From their demand for hyper-personalized experiences to their passion for purpose-driven brands, they are a generation unlike any we’ve seen before. Let’s explore their unique behaviors and what they mean for businesses and society in the year ahead.
Who is Gen Alpha?
Born between 2010 and 2025, Generation Alpha is the first to grow up entirely in the digital age. These are the children of Millennials and Gen Z, shaped by rapid technological advancements, global connectivity, and shifting cultural norms. By 2030, they’ll represent a significant portion of the global population and wield enormous consumer influence.
As Gen Alpha, the generation born after 2010, begins to shape consumer trends, brands must adapt to their unique needs and pr