Women Who Brand Season 2 is NOW LIVE!!!
- Alejandra Salazar
- Jan 15
- 1 min read
Season 2 of Women Who Brand is NOW LIVE! OMGGG!!!!!
Kicking off with Melissa Menta, Senior Vice President of Global Brand and Communications at Peanuts Worldwide LLC yes, Snoopy himself! One of the most beloved brands in the world.
If you work in global brand this episode is for you, we talk about:
- How audiences in different parts of the world connect with the same brand in completely different ways, even calling it by another name.
- Why language and accessibility are so deeply rooted in Peanuts and it should be in yours too.
- How a brand that everyone loves, and has been there for years, keeps being relevant for younger generations.
- Working on a brand that you actually love impacts how your audience loves it too.
Thank you Melissa for joining us, and thank you Ana Da Silva, our Head of Design, for shaping the new podcast aesthetic, one that reflects the purpose of WWB and what’s ahead for CROING l Creative Agency. You’ll be seeing more of why it’s blue very soon. 2026 is coming in a big way!
Hope you enjoy this episode as much as we did. Link in comments 👇🏾
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency, where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
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