More than a comedy special
- Feb 9
- 1 min read
Want to know real insights about US Latinos? Check out Marcello Hernandez’s Netflix special, "American Boy". It’s more than just a win for comedy, it’s a huge milestone for the bicultural narrative. Marcello is contributing to the real stories Latinos live every day, far beyond stereotypes, just like we do at CROING l Creative Agency when we work with brands and media. This movement will only keep growing, and we have some really fun years ahead!
From a strategic perspective, this release is a masterclass in identity-driven storytelling. Marcello doesn't just "reach" the Latino audience; he bridges the gap between niche cultural nuances and mainstream appeal. He’s proving that being specific is actually what makes you universal.
Netflix is transforming into a bicultural powerhouse, doubling down on Latino viewers because the market value is undeniable, and how could it not be with the amazing team they have?✨ Ekta Farrar Bianca Asnaran Emily Shimizu Chardae Jenkins David Ninh Jaleesa Diaz Leite Nicole Zubata Rebecca Rokacz Seana Bagood
Since one action is never enough, Marcello and Netflix are joining forces again for the upcoming festival Netflix is a Joke, where he will be sharing the stage with Colombian singer Feid at the Hollywood Bowl, who will I be seeing there?
I’m Alejandra Salazar, Speaker, Founder & CEO of CROING l Creative Agency where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
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