NYFW: Shaping the Latin Narrative in Fashion & Culture
- Alejandra Salazar

- Sep 23
- 1 min read

✨New York Fashion Week hashtag#NYFW kicked off with Hispanic artists and leaders sharing who are reshaping the Latin narrative in global fashion and culture.
Hearing Ágatha Ruiz de la Prada, a renowned fashion designer from Spain, share how she builds her universe with everything she loves, as simple and as complex as that, I relate so much, because in my life and at CROING l Creative Agency, I'm super intentional with our narrative. Now, everywhere I look, my team, campaigns, shapes, events, decisions, everything is made of the beliefs and things I love. I feel surrounded by a universe I love.

Sharing this moment with my mom, and connecting with incredible voices like Benito Fernandez, Delfina Citro, and Linda Dahiana Perez, made it even more special.

My outfit, styled by me: the top is by my great friend and artist Calichoart, with phrases inspired by my creative journey as a Creative, Latina, and Businesswoman!
At CROING, we’re passionate about helping brands step confidently into entertaining their audiences, fashion, sports, music, and mainly tell stories that not only sell products but also create culture and resonate far beyond!
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.




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